We helped NOVOL, a leading car paint producer, distinguish themselves on the paint material market by designing a new distribution channel – virtual kiosks. We were 100% responsible for the project, from the concept to running workshops with the clients and analyzing their needs, creating the interface (UI), designing the user’s experience (UX), and implementing and testing the system.
A new quality in customer service in varnish shops in all Poland.
and consulting
development
cooperation
for loyalty program
The main challenge was to create a solution that would help the clients intuitively choose the suitable varnish materials from 1300 available products. In this way, the client wanted to improve the purchase process, unburden the consultants in stationary stores, and reduce the lines by the counters. It was also crucial for the client that the new solution would appropriately meet the new generation of users’ requirements and be modern and technologically advanced. The new solution was supposed to let the clients collect their orders directly at the counter or at a later, more convenient date to increase product availability.
We started working on the project by analyzing the client’s needs during workshops with them. Based on the knowledge we got, we managed to quickly create the whole concept of the platform and clickable functional mockups. While designing different views of the platform, we emphasized the efficiency and ease of using it, and to do that, we made the purchase path as easy as possible. We checked our solution’s stability with a series of efficiency tests.
The appropriately applied Agile methodology, which assumed, among others, continuous communication with the client, helped us quickly react to the applied changes and avoid delays. Finally, the project was launched on time, despite the start of the Covid pandemic and restrictions for the car paint industry.
The effect of our work is a modern and user-friendly web and mobile app meeting the demands of NOVOL’s clients. Within the N-Kiosk project, over 100 virtual kiosks were created in the whole country, thanks to which the users can quickly and conveniently view the entire catalog of 1300 products from NOVOL, choose the materials they need, and collect their order immediately at the counter or later at a more convenient time for them. To personalize the entire buying experience, the users answer a few basic questions and receive a ready shopping list which they can print out or send via email. The virtual assistant also shares additional information, such as pages with technical characteristics of selected products.
Thanks to N-Kiosk, NOVOL created a brand new distribution channel that other companies want to join. Moreover, the client gained access to deeper market analysis and got to know better the buying habits of their current and new customers both online and offline. The new back-end layer ensures the stable and smooth work of the web and mobile services, with thousands of visitors daily. The growing popularity of the virtual kiosks is building the image of NOVOL as a brand that is a modern, readily available, and user-friendly car varnish producer.